Winston Churchill on success and failure

Success consists of going from failure to failure without loss of enthusiasm.

Winston Churchill

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Categories: Failure Quotes

E-Mail Marketing Failure

The Failed Entrepreneur’s Tip to avoid E-Mail Marketing Failure

E-mail  marketing can work well for any business, especially organisations who have invested time and energy in creating a credible opt-in list. These subscribers need to be treated with respect and given meaningful content and relevant information. Too many people want to cut corners with their e-mail marketing and frustratingly the spammers are still getting through in large numbers.

There are many excellent web based e-mail marketing suites that represent good value for money. I’m not going to plug any as I haven’t yet tested them to any great extent.  As a result of my digging around and visiting the websites of various e-mail marketing solution providers I deliberately filled in as many opt-in forms as possible. If the company selling e-mail marketing can’t get it right then they should be struck of your list immediately!

On one occasion I was sent a professional looking e-mail. However 2 words into the e-mail and I noticed a glaring error. They had lost me. Their one opportunity to make a first impression went with that second word. The first two words were

Hi Clara,

My name isn’t Clara, for a start I’m a bloke/fella/chap.

This leads me onto a second point which I’ll explain in more detail in a later post. Loyalty doesn’t exist in our digital world. First impressions,  more so than at any other time in our history count. I will  not be using the company in questions services and I certainly won’t be recommending them to others.

So be careful when using any automated system for your e-mail marketing and remember that you’ve only got one chance to make a first impression.

Categories: E-Mail Marketing

Colin Powell on Failure

There are no secrets to success. It is the result of preparation, hard work, and learning from failure.

Categories: Failure Quotes

Networking Tips

The Failed Entrepreneur’s Networking Rules

The ability for entrepreneurs to network is critical. Whether it’s meeting like minded professionals, potential suppliers or generating leads, professional business networking skills are the key to unlock a referral based business.

It should be taught as a standard module at all Universities. What’s the use in having a double first if you are socially inept and unable to build relationships? For any would be entrepreneur my top five tips are as follows:

  1. Networking is about building meaningful professional relationships – don’t get a reputation for being a pushy salesman who simply uses networking as a front.
  2. Don’t rely on organised networking groups such as BNI or from your local Chamber of Commerce. Instead figure out who you want to meet and make a direct approach for a meeting or indirectly find out who they know that you know. Networking with the right people is key.
  3. Avoid ‘Speed Networking’ events like the worst of plagues! They are a complete waste of time, money and effort.
  4. Prepare a Networking Plan and set some key goals and milestones.  Don’t just let it drift along. Take control and follow your plan.
  5. Avoid ‘Chamber of Commerce’ networking events. In my final Chamber of Commerce event three out of the five at our table were representatives from well known retail banks. They were there for the free champagne, afternoon off and basically a good old fashioned jolly. The chances of you doing meaningful business with them are slimmer than a slim thing on a particularly slim day.
  6. Don’t fish from the same pond. In other words don’t stick to the same old networking habitats that you’ve frequented for the last few months. BNI was particularly bad for this, met lots of nice people but I could (and indeed have) do this at the local public house.
  7. If you enjoy football or any other sport (or even if you don’t!), find out if your local team has a business club or group associated with it. If you are in the Perth area I recommend you enquire about the St. Johnstone Business Club. I attended a number of their events and received a warm welcome and some new business contacts.

Networking contacts accounted for almost all of my sales, but to this day I know I could have done more. I broke my own rule by not creating a clear networking plan. I simply jumped from place to place without any real structure, but yet it still worked for me.

Just do yourself a favour though, make sure you can justify the time and energy involved in attending any networking event. Remember it’s about professional networking and building your contacts, it’s not about socialising for socialising’s sake.

Categories: Networking

Felix Dennis

September 24, 2009 Leave a comment

I’ve been listening to the audio book “How to Get Rich” by Felix Dennis. It is witty, inspirational and exceptionally frank.

Categories: Famous Entrepreneur's

Entrepreneur reboot

September 24, 2009 Leave a comment

Having the ‘entrepreneurial spirit’ and being a successful entrepreneur are two different things entirely. I would say I undoubtedly have the afore mentioned ‘spirit’, but as my own experiences have taught me, I don’t necessarily have the skills and knowledge to back this up.

Entrepreneur’s are typically viewed as the ‘mavericks’ of our society. They are different. Not for them a safe 9-5 job with a ‘reasonable’ pension. They want something different. Something more. Something of their own. But read about any of the great entrepreneur’s and you will unquestionably find their path to success littered with failure. Products that didn’t work, great concepts that consumers simply didn’t embrace or winning ideas without the financial backing.

For me at this stage of my life it is time to reboot my entrepreneurial memory. It’s time to reflect on what I’ve learned over the years and to start putting it into practice. I want to go from failed entrepreneur to successful entrepreneur.

Categories: Uncategorized