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E-Mail Marketing Failure

The Failed Entrepreneur’s Tip to avoid E-Mail Marketing Failure

E-mail  marketing can work well for any business, especially organisations who have invested time and energy in creating a credible opt-in list. These subscribers need to be treated with respect and given meaningful content and relevant information. Too many people want to cut corners with their e-mail marketing and frustratingly the spammers are still getting through in large numbers.

There are many excellent web based e-mail marketing suites that represent good value for money. I’m not going to plug any as I haven’t yet tested them to any great extent.  As a result of my digging around and visiting the websites of various e-mail marketing solution providers I deliberately filled in as many opt-in forms as possible. If the company selling e-mail marketing can’t get it right then they should be struck of your list immediately!

On one occasion I was sent a professional looking e-mail. However 2 words into the e-mail and I noticed a glaring error. They had lost me. Their one opportunity to make a first impression went with that second word. The first two words were

Hi Clara,

My name isn’t Clara, for a start I’m a bloke/fella/chap.

This leads me onto a second point which I’ll explain in more detail in a later post. Loyalty doesn’t exist in our digital world. First impressions,  more so than at any other time in our history count. I will  not be using the company in questions services and I certainly won’t be recommending them to others.

So be careful when using any automated system for your e-mail marketing and remember that you’ve only got one chance to make a first impression.

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Categories: E-Mail Marketing