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Six Pixels of Separation Book

October 21, 2009 Leave a comment

I’ve just started listening to the Audio Book ‘Six Pixels of Separation’ by Mitch Joel.

The following YouTube video is great advice for any business considering using any of the social media platforms available today. It’s not about asking “what are we doing with Twitter or Facebook?”, it’s more important to ask “WHY should we be using Twitter or Facebook?”.

The same logic can be applied to anything in the online realm, especially where small businesses are involved. I’ve seen countless small businesses ask the question “how can we become number one on Google?”, without considering what they’d actually gain if they achieved this goal. In other words they’re coming at this the wrong way around.

The Failed Entrepreneur suggests that his fellow entrepreneurs’ show patience rather than simply doing ‘something’ with Twitter, Facebook, MySpace or LinkedIn. Better to do the right thing, in the right timeframe with the right understanding.

The paperback version of the book isn’t out yet, but can be pre-ordered on Amazon.

Six Pixels of Separation

Categories: Books, Social Media